Et de 3 écoles lilloises ! Les étudiants du nord de la France semblent particulièrement motivés par les Simbound Masters, notre compétition annuelle de marketing digital entre étudiants issus de diverses formations.
Particularité toutefois des étudiants du Master in Digital Marketing and Customer Experience Management de l’IESEG School of Management, ils sont tous anglophones et viennent de pays aussi variés que la Géorgie, les États-Unis, le Liban, l’Inde…
Leur responsable pédagogique aussi, d’où les réponses en anglais à cette interview !
Pouvez-vous vous présenter ?
Nico Heuvinck, Associate Professor of Marketing & Academic Director of the Master in Digital Marketing and Customer Experience Management at IESEG School of Management.
Quelles sont les spécificités de votre programme ?
Our Master in Digital Marketing & Customer Experience Management stands out for three key reasons.
First, it is truly international, bringing together students and faculty from a wide range of countries and continents, creating a diverse and globally minded learning environment.
Second, the program integrates both a strong theoretical foundation and a hands-on, practical perspective. This balance is reflected in our faculty mix of leading academics and experienced industry practitioners, ensuring that students connect cutting-edge research with real-world application.
Third, the program uniquely combines two rapidly evolving and complementary fields: digital marketing and customer experience management (CXM). This integrated focus sets it apart from more traditional digital marketing programs and prepares graduates to design holistic, customer-centric strategies in an increasingly digital world.
Pourquoi avez-vous décidé de participer aux Simbound Masters 2026 ?
Students already work with the Simbound simulation in one of their courses, making participation in the competition a natural next step. It gives them the opportunity to apply the knowledge and skills they have developed throughout the program in a realistic, hands-on setting while also strengthening their CV with a concrete, practice-oriented achievement.
Savez-vous déjà quels sont les étudiants qui représenteront votre école ? Dans l’affirmative, comment ont-ils été sélectionnés ? Sinon, comment seront-ils choisis ?
Several students from the program will participate on a voluntary basis. We do not apply any selection criteria, as we believe all of our students have the skills and expertise needed to succeed in this competition. Despite its voluntary nature, we are very pleased to see strong interest in participation, which clearly reflects their enthusiasm and motivation.
Allez-vous préparer vos étudiants à cette compétition ? Si oui, comment ?
No. As mentioned earlier, all students, throughout their education in our program, develop the skills and competencies needed to excel in this competition.
Un mot d’encouragement pour vos étudiants ?
I truly believe we have a vibrant and talented cohort that can make a real difference in this competition. But whatever the outcome, they are all winners to me 😊
Prêt à défier les étudiants de l’Iéseg (et d’autres formations) ?
Inscrivez-vous également à cette compétition !
